Interesting, somewhat similar to Paravel’s “FitText.js”. But, there are some definite typographic differences I’m seeing in terms of options. Here’s a description:
Reblogged Via: Draftfcb Dev Group Links
Put simply, the script splits headlines into rows before resizing each row to fill the available horizontal space. The ideal number of characters to set on each row is calculated by dividing the available width by the CSS font-size – the script then uses this ideal character count to split the headline into word combinations that are displayed as separate rows of text. More examples can be viewed further down the page.