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Here’s a quick mental exercise for you. Imagine you were faced with a fight, in which you knew your opponent was bigger, stronger, more experienced, and had access to the best facilities, trainers, and coaches money could buy. Would you step into the ring?

It’s a terrible analogy, but those kind of Rocky odds are what nearly every new independent brand faces today. Amazingly, despite having the deck stacked against them, plenty of small, passion-fueled companies are creating incredibly innovative products with one goal in mind; revolutionizing their respective industries. While we make it a point to highlight brands like this on a regular basis, in the list below we’ve compiled 20 of our favorites to date in no particular order.

Read on about them all after the break and remember their names, because we don’t expect them to stay small for long.