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Out of the Box for Samsung

Vitamins Design (lovely minimalist site by the way) came up with an ingenious print-interactive way to help new phone users assemble and set up their phone. People who say print is dead need to start re-evaluating those types of generalized statements. Here’s an excerpt of the case study from the agency:

Good design should be for everyone.

Out of the Box is a simple yet effective solution for cell phone users who have difficulties with learning to use their new handset. For older people, this experience can be particularly frustrating as they apply analogue modes of learning to the digital experience – looking in the box for help that simply is not there.

Rather than design a dumbed down “special phone” we decided to look at the problem in a different way. Maybe existing phones don’t need to be changed, maybe we should change the way we learn how to use them instead.

Our research spanned Europe, we worked with over 20 users of all ages to create three concepts for Samsung. The work will be featured in the 2011 exhibition “Talk to Me” at the MoMA New York.