I came across this post from Eric Forsyth’s blog where he gets contacted by recent graduates and college students and ask him about becoming an Ad Man or Woman. It is a pretty in-depth email that he returns to the sender. Definitely worth the time to read for those ad job seekers! Here it is:
I sometimes get notes and phone calls from random college students and recently graduated job seekers that heard from someone that I work at an agency they admire. I was on a roll and just wrote this latest kid a novella, since I can’t sleep tonight anyway. Thought it might make for a blog post if you’re having trouble sleeping too.
WARNING: If this doesn’t make you go to sleep then you may need to go into advertising.
This email reply from Eric is pretty spot on. Since he’s more on the account service side, when describing job options, he gets more specific on the job role of Account Manager, but one line really got my attention when he was describing his role:
"A good account person remembers that he works for his agency, not his client. That is sometimes easy to forget."
From a creative’s perspective, this is paramount to having a good, healthy, working relationship with any account executive. We have to feel like our concept/work is being supported to the best of their abilities, especially when we’re not there to defend ourselves in client meetings/phone calls.
Reblogged Via: adverything. - an advertising blog