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Edge Board

I love it when the idea of a product is on the same level as the quality of the design. That doesn’t happen all the time as you know.

eleventheleven
New Identity, packaging and print for the handmade chopping board that possess a special feature; an edge which you use to gather and slide chopped food off. The edge prevents the inevitable spill associated with traditional flat boards and so became the key focus of the brand, through naming and application.

The brandmark is based on this feature, and is only fully revealed when placed around a corner. In this way we were able to create a brand that truly reflects the product, and its point of difference in the market, and hopefully engineer a sense of discovery; that ‘aha!’ monument that makes an identity stand out.
The natural anti-bacterial, sustainable wood sourced form the Byron Shire is also used throughout packaging and stationary further adding to the tactile impact of the product.

Typography: Bauer Type Foundry’s Futura & URW++ Type Foundry’s URW Grotes

Reblogged Via: I'm Alex. I'm Designer. Source: hampusjageland.com

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Who the hell is this guy?

Who the hell is this guy?

Oh wow, someone's actually reading this? OK, this is happening. My name is Alex and I'm a designer with slight anti-social tendencies. I'm black, live in the DFW metroplex, work at an ad agency, and drink alone in the dark on week nights. While being black, I write this blog as a creative outlet when not starting flame wars over the best episode of Battlestar Galactica (Gaeta's Uprising or The Final Five Revelation of course). I share interactive & design inspiration, the latest in pop culture, movies, and general nerdery.

I am currently unmarried and live alone. I make egg sandwiches and have no pets. I like eating tacos with no pants as well.

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