[In December 2002, Harvard students Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra conceive of an exclusive private college social network that would later become "ConnectU." In the fall of 2003, they hire a young student named Mark Zuckerberg to work on the website. In January of 2004, Zuckerberg registers a domain for a similar website called "TheFacebook.com" that would promptly launch the following month, embroiling ConnectU and Facebook in years of legal battles—and a an award-winning film, scripted by Aaron Sorkin, that contains perhaps one of the greatest metaphors around the transition of the Information Age to the Attention Age... It is highlighted below with asterisks.]
ATTORNEY (FOR THE WINKLEVOSSES):Were you leading them on for six weeks?
ATTORNEY:Then why didn’t you raise any of these concerns before?
MARK:... It's raining.
MARK:It started raining.
ATTORNEY:Mr. Zuckerberg, do I have your full attention?
ATTORNEY:Do you think I deserve it?
ATTORNEY:**Do you think I deserve your full attention?**
MARK:I had to swear an oath before we began this deposition and I don’t want to perjure myself so I have a legal obligation to say no.
ATTORNEY:Okay. No. You don’t think I deserve your attention?
MARK:I think if your clients want to stand on my shoulders and call themselves tall, they have a right to give it a try. **You have part of my attention—you have the minimum amount.** The rest of my attention is back at the offices of Facebook where my employees and I are doing things that no one in this room, including and especially your clients are intellectually or creatively capable of doing.
I like it. I really like it. It was time for a bit of a refresh. You know how people wonder why Facebook hasn’t died off yet and remains relevant? This is why. They’re not afraid of adapting and changing their visual design and overall user experience along the way. It’s also iterative design in best practice. It’s also why I love Tumblr as well. Read more over at The Verge.