Colorless Coca-Cola Can
It would be a hard sell for Coca-Cola, since there is a lot of history and brand-equity built into their signature red. I would love this as a collector’s item or limited run for sure.
Reblogged Via: Hello You Creatives Source: behance.netColorless by Harc Lee // Eco friendly package proposal
A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.
