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BlueNectar

This is not some design concept by an agency, this is an actual beer they created. I love it when agencies actually create their own product. It’s really creative and fun on their part. Here’s a description:

Our very own limited edition ale.

Designed and produced to capture the essence
of everything we do, creating compelling brands
and putting them into beautiful packaging.

300 bottles of Blue Nectar’s No.1 were brewed,
each of them hand dipped in specially coloured wax,
matching our brand colours. The medallion placed
onto the neck compliments the surface texture
of the wax cap very neatly. The digitally printed
label onto GF Smith textured stock was blind
embossed to create the contrast in surface finish.

The ale itself is a delectable, easy drinking 4.8%,
malty traditional amber beer.

DRU BRU.

Love the name. Love the typography. I love beer. That last statement isn’t specific to the project but f*** it, it’s true.

thedsgnblog: 
Scott Fuller  |  http://scottvfuller.com

Design and art direction by Scott Fuller  |  Photography by Rich Williams

Dru Bru, an independent Seattle based brewery tasked me with developing the brand identity as well as designing their first product offering, a Mini Growler which is refillable. On the back of the Mini Growler there is an area to write the brew flavor and alcohol content which can be different each visit. It is a responsible way of distributing their product and at the same time creates a small community of like minded individuals. 

the design blog: facebook | twitter

Angry Scotch Ale

by Atmosphere for Russell Brewing Company.

Arrogant Bastard Packaging

Well crafted packaging & design by California State University student Thanh Nguyen. I always say, if you got a package design project, always go for a brewery. It’s always fun and you can definitely get creative with the copy and language. That was my choice back in school anyway.

Mac’s Beer

considertheaesthetic:
Found this New Zealand based beer in the grocery store earlier today, and I had to have it. It’s not quite my usual style, but something about it pulled me in. I love the texture on the bottle neck, as well as the interesting use of a pull tab on the cap. Mainly though, I really am drawn to the simplistic label, and the subdued colors. Really lovely.

For an extra treat, check out their awesome website: Mac’s Beer.  

The ribbing on the bottle neck is impressive, along with the typography and use of color to differentiate between sub-brands. Really do visit their site, beautifully built with javascript & html.