I Already Don't Like You™. Pretty Sure The Message Was Clear. GO AWAY

Camp Nectar growing actual fruit in the shape of a juice box.

Agriculture son. Now that’s some physically laborious advertising.

theweekmagazine:

All it took was a great idea — plus two years of testing — and Brazilian juice company Camp Nectar was able to grow actual fruit in the shape of one of its juice boxes, complete with an embossed logo and a bendy-straw protrusion on the back. 

The company created plastic molds in the shape of the juice boxes, then wrapped them around budding lemons, oranges, apples, guava, papayas, and passion fruit. They displayed the 1,123 box-shaped pieces of fruit in supermarkets to tout the fact that Camp Nectar’s juice is full of real fruit.

Watch how they did it. 

Ben & Jerry’s Euphori-Lock, An Ice Cream Pint Combination Lock

I would’ve have like to have this back in college. I’m not going to tear into a rant about this, but I don’t believe in sharing all my food with roommates. If I bought this s#%! by myself, it’s mine. You can ask for some, but I sure as hell better not grab my Phish Food ice-cream from the freezer, and be surprised at how light it is. That ain’t fat-free. It’s just gone. You want to see me get real? Do that.

Dick.

Rant over. Good morning!

Save the Children.

From Y&R Mexico. Really strong, compelling art-direction. Interesting statistic in the copy: “Break the Circle: 70% of abused children turn into abusive adults”. Strong stuff.