Truth.

buzzfeed:

If you’re looking for a new afternoon snack, you should check out these real life Reptar bars. 

Want.

What I’ve been working on: IQ Energy Conservation

I was tapped by this eco-friendly company to refresh and redesign their identity and visual language. The directive was to create something clean, bold, minimal, and could work iconically. The identity needed to be efficient, like the overall message of the company, helping people and businesses cut energy costs and practice environmental conservation.

There was also a secondary goal to create something still approachable and friendly as well. The icon needed to work across a variety of mediums, from business cards, to trucks, to outdoor signage. It was a blast to work on, and the client (a 2 brother owned business) were pretty forward thinking in their vision for the brand. Just as a reference, here’s an image of the previous identity:

Trust me, this new identity is just an end result of an exhaustive exploration; there were a lot of colors, a lot of icons, a lot of wordmarks we burned through. But I thought I would share. I love interactive, but sometimes it’s fun to take a break and just get into pure design & analog.